Learner response 2015 paper

1) Feedback/comments
(section A)
- 'editing-not camerawork
-'brands?'
-'need specific reference to text'
-'lacks depth / reference to clip for higher level'
-'lacks question focus'
(section B )
-'loosing a little question focus'
-'starts brilliantly but looses question focus towards end'
-'need to apply convergence correctly throughout'

2) Target grade
- predicted 'B' achieved 43- 8 marks away from target grade

3) Potential points
Q1- shot type
Q2- Sinatra, Megan fox, Las Vegas
Q3- Action/violence, male gaze-megan fox, iconography-dog    }All lacking question focus
Q4- positively

4) Strongest answer section A
Question 3- most successful because points were easy to take from the text

5) Weakest question section A
Question 1- weakest question because I misinterpreted the question and began talking about editing when question was about camerawork,

6) Re-write weakest question-1
The use of long shots and wide angles allow the audience to see more of the scene and get a feel for the surroundings in the game. For example at the beginning long-shots allowed the audience to see the destroyed and dilapidated Las Vegas, moreover we could see other noticeable places like hotels in Las vegas and this helps set the scene for the audience.

Furthermore, the use of camera tracking helps the audience keep up with what's going on in the scene and feel as if they are following the action. This is shown when the camera begins tracking a vehicle on the snowy/icy terrain, the tracking shot is significant here because this scene has lots of action and this allows the audience to appreciate all of it.

Subsequently, the use of a handheld/stedicam creates a more intimate viewing because the audience are made to feel as if they are also in the scene, making it more entertaining. For instance, when they are fighting in the casino the camera is a lot closer to the protagonists and is more shaky than other scenes because this has a lot of action, moreover if this scene had a few long shots it wouldn't have the same effect as the handheld/stedicam.

7) Section B criteria 
- I covered all 3 media platforms as well as 3 film case studies in sufficient depth.

8) Key words used
- Key words from the question were used in every paragraph however the paragraph on the Inbetweenrs I had used convergence incorrectly when talking about print, similarly when talking about ill manors print I had also talked about convergence incorrectly.

9) Examiners report 
- Section A, As mentioned in the examiners report I fell into the trap of talking about editing on the camera-work question. Moreover, in question 3 i managed to mention several things in the examiners report that many other people had made. Although, on question 4 i failed to make many obvious points such as gun violence being without consequence as no enemies in the clip were killed, In question 2 i made several of the points however didn't always link them to the question and how they might promote the film for example in the examiners report it talks about megan fox but also goes onto mention the transformers brand and how this might promote the game.

-Section B, Q5- the first half of my essay fits the examiners report with constant and correct use of the key word 'convergence' and more specifically the impact of this on one device. Although the second half wasn't as consistent.

10) 3 Things to do differently 
1- For section A read the questions carefully and don't go off topic
2- both sections- keep referring back to the question at the end of each paragraph
3- both sections- find theories that fit examples I have, not the other way around.

Section B essay (half)

The platform in question is film and 3 media products will be analysed including Ill manors, A Field in England and Inbetweeners as part of my independent case studies. In this essay i will be looking into how these films are constructed based on the platforms they are consumed on. This will involve looking into print,e-media and broadcast platforms of these 3 films.

E-media is a platform growing more important as technology advances so to construct a successful product, films such as Ill manors will need to take advantage of the resources available. Ill manors successfully created the 'tag-London campaign' which appeals to Plan B's younger target audience between 15-21 who are more inclined to use social media.  The Tag London campaign is a product of user generated content and Plan B's record company have created a website and video to promote this campaign which is mainly focused on posting opinions on social media websites. The campaign is attempting to focus peoples anger towards the people that are responsible for their problems and this is why the Tag London Campaigns video projected the graffiti tweets onto the Houses of Parliament and other politically significant buildings. The Campaign also gave people who tweeted exclusive access to a couple of songs from the unreleased album on soundcloud. This was successful with Ill manors because of the target audience however, a campaign like this would struggle among films like a field in England because of the difference in target audience and release strategy.

Subsequently, A field in England didnt have a very strong e-media campaign. Instead it offered a website offering a few behind the scenes exclusive interviews ect... But this didnt matter because their target audience would be placed in the succeder pychographic group and they are more interested in the 'art' behind the film making rather than the website. Whereas, Ill manors audience would most likely fall under the mainstreamers/strugglers psychographic groups and are more inclined to constantly use services such as twitter- the platform in which the tag London campaign was focused on.

Within the last decade print has become a dying media, nevertheless it seems mandatory that films still produce some kind of print for advertisement. And all of the films I am using in my cross media study have a film poster. Although less significant than e-media and broadcast, print does help construct the media product by telling the audience who the director is. And this is show on the Ill manors and a field in England posters as these films are lower budget and targeted at different audiences and so the directors name is featured frequently on the posters to establish a brand for the film and a name for themselves. However, for the Inbetweeners the poster is a lot more simple as a brand has already been created by the successful tv show. Although print is becoming less and less significant its almost a tradition to still make posters for films to inform audiences.

Field in England appeal

1)The article talks about different audience being able to view art house films. Elitism plays a big factor in deciding the different pleasures audiences get, for example middle class people pay see it as entertainment compared to viewing mainstream Hollywood movies and maybe lower class people who view art house films may see them for narrative and its art.

2)Some audiences are so use to the Hollywood blockbusters and their typical, generic film structures including equilibrium-dis equilibrium and new equilibrium. Art house films tend not to have no narrative closure and therefore make audiences feel estranged to the film genre. This links to
Todorov's theory of equilibrium.

3)Art house films have always been directed at a certain age group, even the décor and location of the cinemas helps differentiate it from that of those from larger chain cinemas, for example; art house cinemas tend to be in cities and blend in with the surroundings. They are also a lot more expensive then regular cinema tickets because they feel as though they are supplying to a more wealthy audience. 

4)A field in England fits the bill perfectly for being an art house production. From the start you can tell that it is an art house production and that it was made for being art and not for the money. I think this would suit a typical art house audience being middle class/middle age people. 

independent case study

1) The inbetweeners movie, directed by Ben Plamer. The four main protagonists are Simon Bird as Will, Blake Harrison Neil, James Buckley as Jay and Joe Thomas as Simon.

b) The film was released in 2011-August 17th A level results day.

c) This film is described as a 'coming-of-age' film, also comedy because the characters are seen growing up from the sitcom show on e4, whilst retaining its same sarcastic and dirty humour.

d) This film was given a 6.8 star rating out of 10 on IMDB.

2)Broadcast 

a) The trailer features a montage of clips from the film arranged in a way that it sort of tells the audience whats going to happen or what to expect. The narrative is non-linear as it features clips from different parts if the film which include more action.Aslo, Todorovs theory can loosley be applied to the trailer as its starts off fun with them finsihing school and going on holiday but it reaches disequilibrium with the drama they face but achieves a new equilibrium towards the end. Also at the beginning film 4's logo was shown on screen, this is also consistent throughout the television series which inspired the movie. In terms of audience Blumer and Katz theory can be applied with the main use being 'personal relationship' as the trailer and movie are mainly targeted at people who are fond of the inbetweeners series. Furthermore, young people in this trailer are represented as reckless when on holiday, this is shown by the montages of heavy drinking. This also reinforces the dominant stereotype that young adults are irresponsible.

B)

The interview of the protagonists make it more personal to the audience as these are the characters that people are used to seeing from the tv show. Moreover, its more bias but in a discreet way as normally there would be quotes from the producers on how the film is not always the actors, and this makes people more inclined to go and see the film. Also, the interview featured exclusive clips from the movie not seen in the trailer to tease the audience a little bit more.

The world premier of the movie helps to promote it across various different media institutions with news channels and different media magazines and journalists. It also gives the audience a chance to hear from various members of cast and crew their first impressions of the movie.

C) Both the interview and the premier feature stars from the film, some of which are more recognisable than others.

Print

A) 

The film, like the series, is so close to the truth regarding being 17/18 and the rubbish you get up to that you can't help but be dragged into the world of Neil, Jay, Simon and Will.

After awhile, I loved watching them and their interactions with the females, who were also entertaining. Enough so, I would like to get the series this was based on and then rewatch this supposedly movie made to close out the TV program.

The film shares the same theme as American Pie And Beavis And Butt-Head Do America, because a group of teenage boys try their very best to loose their virginity when on their holidays!

B)
This film poster features the four main protagonists acting 'goofy' as per usual and fans of the tv show would know this. Also, this features some review quotes and taglines which attract the audience. The star ratings at the top of the poster also suggests to the audience that the film is going to be worth while.












C) There are lots of vivid colours used to attract the audience as well as the exotic setting on the beach. The use of the four main characters suggests to the audience that it will be a feature length of the tv show, so this secures an already captured audience from the tv show. Also the females in swimwear lounging around the pool reinforce mulveys idea of the male gaze and this could potentially attract a larger male audience.





E-media 

B) The brand radiates British humour with lots of sarcasm and 'dirty' jokes, in comparison to other British brands its quite different in the sense a movie has come out of the tv show, although another comedy similar would be American pie or cuckoo.

C) Not applicable

D) The four main characters had all promoted the film through their social media.

Audience
A) The target audience for this film would apply to both males and females. The age rang for this film would be between 14-30. In terms of the demographic groups it would be between the C.D and E groups.

B) There isnt really any campaign only the trailer and the posters because the inbetweeners is well known by many people for its tv shows prior to the movie.

C) The audience pleasures from this film are mainly to entertain as the film and the tv show is a comedy and is simply there to make people laugh.

D) Audiences would also enjoy films and shows like american pie because of the dirty jokes and innuendos.

Institution 
 A)The film was produced by Bwark Productions, Film4 and Young Films. Bwark Productions' only production is this film, however Young Films and Film4 have a wide range of films. Film 4 and channel 4 have produced the inbetweeners tv show.

B) Other films include 'American hustle, hugo, scream4 and wild target.

C) It depends because the films they produce vary in genre and therefore audience.

D) 3.5 million pounds

E) 88 million dollars worldwide, and this could be because it was long anticipated mainly by fans of the tv show.

F) It was more successful here rather than worldwide because the inbetweeners is about british humour and an american spin-off was made but didnt do well at all. Also because the show aired on british tv first.

G) The film was judged and given a 15 rated certificate by the BBFC. This is becuase of the sexual refrecnes and humour, along with the bad language used.

Representation
A)Representations of different socio economic groups are shown with-in the four main protagonists. For example the character Will could fit into the category of C1 whilst is friend Neil may fit into the C2 or D category because of the careers of their families.

B) Patriotism is shown when Jay parades around the foreign county with his england jersey on. Also the dirty and sarcastic innuendos reinforce the idea of Britishness but a more modern version.

C) A British value could be not giving up because all of the boys went their with a goal in mind and this was achieved by the end of the film.

Case study comparison

The main differences between the three films is the budget as The difference between Ill Manors and a field in England is huge but the difference between A field in England and The Inbetweeners is even larger. There is a similarity between A field in England and The Inbetweeners as they were both supported by Film 4, however they were both very different films.

section B index

1) The British film industry: Media Factsheet questions
2) Institutional context of the British film industry: Factsheet questions
3) Ill Manors: film review
4) Ill Manors: trailer analysis
5) Ill Manors: music video
6) Ill Manors: TEDx lecture
7) Ill Manors: broadcast platform concluded
8) Ill Manors: print platform (newspaper interviews)
9) Ill Manors: print branding
10) Ill Manors: e-media Tag London campaign
11) Ill Manors: e-media social networking research
12) Ill Manors: official website analysis
13) A Field In England: reading, research and questions
14) Ill Manors & A Field In England: institution research

Ill Manors e-media website analysis

1) Evidence of the Ill manors brand is clear from the logo in the corner which is reoccurring throughout different platforms including the album and the film. There is also a "#IllManors" painted on the wall of a house which links to Ill Manors twitter feed which helps promote the film on a wide scale across social media.

2)There is graffiti shown in the image on the homepage which says "Ill Manors buy now" this is subtle although may be effective as it could be directed to a particular market segment/target audience.

3)  Posts from Plan B's twitter posted around the homepage to show his most recent tweets. Also social media links there are icons of the social media sites and other links from the banner of the website.

4) The statement he made that you cant "justify the riots in any place but tottenham" shows that he condones it but understands why is happened in the area which there was conflict and no where else. He also went onto say about the upper classes looking down upon and ridiculing the lowe classes.

5)For most films of a large budget, they are aimed at target audience between the ages of 5-30, this includes young families, teenagers and children. within these groups these are the main users of social media and technology.

Ill Manors e-media Tag London

1)  The Tag London campaign is a product of user generated content and Plan B's record company have created a website and video to promote this campaign which is mainly focused on posting opinions on social media websites. The campaign is attempting to focus peoples anger towards the people that are responsible for their problems and this is why the Tag London Campaigns video projected the graffiti tweets onto the Houses of Parliament and other politically significant buildings. The Campaign also gave people who tweeted exclusive access to a couple of songs from the unreleased album on soundcloud.

2) The campaign doesn't explicitly promote the film but more so the soundtrack and and from there the film. This is through whoever tweets the #illmanors receives early access to some of the songs from the illmanors album on soundcloud which promotes the film. Also in a more discreet way the locations used in the campaign ad are also in the film.

3) The tag London campaign has synergy links between the soundtrack as the campaign ad features music from the soundtrack. This helps to promote both the campaign and the soundtrack to the movie. Also the campaign had clips taken from the music video which further promotes it.

4) This user generated campaign may be more successful because its cheaper to produce than other campaigns and by advertising it on social media by tweeting a hashtag more people can get involved instead of turning up at a specific location to show support.

5)
#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN

This tweet would be appeal to the struggler's psycho graphic group as people who arent doing so well will often blame the people who are in charge for their problems. This tweet could be linked to the music video because it is about politics and the the music video and song ill manors shows politicians being humiliated with an egg being thrown onto one of them.

ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS

This would appeal more to reformers because of the freedom of expression and challenging oppinion, but this also quite sophisticated in the way it is worded which makes it appeal more to reformers. This tweet would link to the tedx lecture that plan  spoke at as he talked about how the government wasnt treating people right and blamed them for the riots.

THE RECESSION IS A WORLD SCHEME TO KEEP THE POOR, POOR. THE RICH OF THIS WORD HAVE NEVER BEING RICHER. #ILLMANORS

This tweet would appeal more to the struggler's psychographic group because it mentions the poor getting poorer and this is something people in the struggler's category can relate to. This can be linked to the NME article in which plan B is expressing himself over issues concerning socioeconomic statuses.

#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN,

This tweet would also be aimed at the struggler's and people who took part in or were involved some way in the London riots, and this is almost saying that the riots were imminent as a result of Britain not functioning properly. This could be linked to the music video and the song ill manors because the video shows scenes from the London riots followed by politicians not doing very much.

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED

This tweet would appeal more to the sturgglers but also to explorers as this would encourage people to learn more about it and possibly get involved and for the strugglers its more of a colloquial language to identify with. This could be linked to the Guardian article praising plan b over his movie and album.