This promotional photo for Reebok sports clothing features rapper 50 Cent with a close up b&w picture of his face, this suggests, along with the comment 'i am what i am' that this photo is very simplistic as is who you are and nobody should change that. The picture of 50 Cent shares half of the page with his quote which is intended to show young people that they can embrace their own individuality. Furthermore the background of the right side is covered in fingerprints taken from someone who is being processed at jail but a fingerprint also represents identity and every fingerprint is unique so this reinforces the quote of embracing individuality. Also the font of the 'i am what i am' is resemblant of tattoo font. Also with the b&w background the text stands out more.
The preferred reading is of survival and determination as 50 Cent has persevered through a lot in his life but has still become successful similar to the brand Reebok. However the oppositional reading glorifies guns and gang crimes and criminality in general as people often associate 50Cent with this stuff.
This print advert/album cover is for Otis Redding's album 'Otis Blue' which was released in September 1965 under Stax records. Otis redding was a black soul/R&B singer in the deep south of America and releasing an album with his face on the cover wouldn't have gone down well. So as shown on the photo a white blonde woman is pictured with half of her face in the dark and the other half in the light with a blue hue covering all of it. The image is a close up of the womans face and following the theme of blue it is surrounded by blue borders. To the left side the songs featured in the album are listed but is a small basic font to not draw attention away from the woman in the middle. The target audience would be people in there 20's from all over the world as the deep south (at stax in particular) were producing the best music at the time.
The preferred reading of this is
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