Institutions-Brand values

Playstation:
100-Playstation, to some extent started off as a brand appealing to families with its cooperative features and games. Also with childhood and the essence of nostalgia as people get to play games again that they once enjoyed as a child. The brand also offers exclusives such as certain games only available on its consoles. Also, this brand can  be associated with rich and luxurious lifestyles as they are often featured on tv  products are often seen in homes.
10- Playstation are about technology and entertainment 
1-innovative 

Bentley
100-Bentley is a brand associated with rich and luxurious lifestyles as they come with a hefty price-tag, also with dreams and fantasies as many people dream about having a car such as a bentley, mainly just for the brand. Furthermore, Bentley is associated with elite people and experts as some bentleys eg:continental gt is mentioned as the 'footballers' car. Lastly, self importance and pride link to owning a bentley and driving a car that people stare at in the street.
10- Bentley is about excellence and dreams
1- Importance 


National  Geographic:

100-National geographic is closely associated with nature and the natural world as its magazine features a collection of photos from around the globe, also with art, culture and history as the magazine and the website as well as the programmes it produces are educational. Furthermore, it  can also inspire peoples dreams and fantasies by broadcasting things from around the world that people would never have seen before.

10- National geographic is about presenting the natural world 

1- Inspiring 

Stax records: 
100- Stax records is a recording company and comes across as welcoming and although its now a museum in its prime it produced the best music of its time which is still widely listened to. It is associated with dreams and fantasies as many dreams had been made in the recording studio there, also successful careers as many big names have come out of stax.Furthermore, the stax brand in the modern day is associated with art,culture and history as its a museum highlighting its golden days.
10-Stax is about making dreams and creating sensations
1- extraordinary  


Wagamama:
100- Wagamama is a Japanese restaurant but have locations all over the uk and food is served in an authentic way. This restaurant has lines of appeal such as happy families as the food is something new and interesting to try for families. Also, nature and the natural world as all of its ingredients are fresh and cooked on site and not imported to be microwaved.  Furthermore, it could have an appeal to romance as people may go on dates here like many other restaurants.
10- Wagamamas is about experiencing new things

1- Tasty