Audience: Psychographics
Mainstreamers - Darni and Kat
Occupation/education
- They work the usual 9-5 office jobs
- Have both attended state high schools and finished education up till the point of 18 (sixth form)
Spare time
- May occasionally head out for a few drinks at their local pub
- Frequent the cinemas for the latest released films from time-to-time
- Go out for a meal at Nando's over the weekend
Print
- The Sun and BBC News (likely to access these online as oppose to actual paper just due to the easy accessibility that it offers)
Broadcast
- Watch soap operas such as EastEnders on BBC and ITV1 and documentaries on Channel 4
- Can sometimes access these on catch-up services such as BBC iPlayer and 4OD depending on where they are such as commutes back home on public transport
E-Media
- Own smartphones, tablets and laptops within their household
- Access websites such as Amazon and Tesco for buying purposes and Facebook and Twitter for social media
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