Friday 20 November 2015
Sunday 15 November 2015
Representation.
In this clip only men are featured because its a male prison, and different ethnicities are shown but are separated into different groups eg: the white men are by the weights and other racial groups are elsewhere. This fits all of the sterotypes heard of in prisons and the prisoners view of the guards being the 'dirtiest' gang in the prison.
The representations for all of the groups are dominant, apart from Michale who the audience wouldnt have thought would have went to prison
One stereotype shown in this clip is that the majority of the prison population shown is that of ethnic minorities.
Sunday 8 November 2015
Dependency theory.
1)My primary use of the media would be for both information and entertainment as i'm constantly reading the news or watching something on netflix.Also, both info and entertainment can be delivered at the same time for example different channels on youtube offer news on games with actual gameplay going on as well.
2) I believe we are very dependent on the media but this is inevitable as technology is advancing, therefore in order to keep up with it we have to spend more money on the new appliances that offer it. However, we are dependent on the media for the wrong reasons for example gossip from tv shows ect... when really we should use the media to do good but people would rather listen to which celebrity has had an affair.
3) It's not that the dependency has changed as people have always been dependent on the media eg: during the second world war with newspapers and the radio and people always will be, its just that now the media is more available and in different ways for instance with e-media on phones and tablets.
4) The article supports it but also exaggerates it as people will be able to cope without the internet in some circumstances and some under 25's don't have a reliable source to the media as the internet is expensive to receive so not all people are dependent on it.
2) I believe we are very dependent on the media but this is inevitable as technology is advancing, therefore in order to keep up with it we have to spend more money on the new appliances that offer it. However, we are dependent on the media for the wrong reasons for example gossip from tv shows ect... when really we should use the media to do good but people would rather listen to which celebrity has had an affair.
3) It's not that the dependency has changed as people have always been dependent on the media eg: during the second world war with newspapers and the radio and people always will be, its just that now the media is more available and in different ways for instance with e-media on phones and tablets.
4) The article supports it but also exaggerates it as people will be able to cope without the internet in some circumstances and some under 25's don't have a reliable source to the media as the internet is expensive to receive so not all people are dependent on it.
Thursday 5 November 2015
Audience theory
Hypodermic needle model:
The article starts off by immediately stating that violent video games are bad without considering the other side of the argument, this forces the reader to read the rest of the article with that in mind and already make their mind up that violent video games are bad. Furthermore the two pictures that are used are of a snapshot of the 'violent' video game and two angry gamers which further indoctrinates the reader that violent video games are bad.
In the title of the paper it scapegoats violent video games for a young boy hacking a phone company and with this being capitalised and in a bold font the reader now thinks this to be true. This may be criticised as the photo reveals much of the young boys face who hacked the phone company.
Two-step flow model:
In some aspect it still is relevant as socially things are continuing to change and for example people today wouldn't believe that the world is flat because a scientist told them so.
With 2.1 million subscribers this youtuber would be an opinion leader as well as promoting themselves as youtubes #1 pc gaming reviewer.
With the Jamal edwards article the two step theory is only applicable if both social factors and effect of media are considered as together the audience will be more inclined to follow whats going on.
Gratifications
This show would be a diversion as it distracts the audience from reality with high quality entertainment and lots of action but also with an addicting plot.
This show would fall under the personal relationship category as the show has half a dozen seasons featuring the protagonist 'Dexter' and his family and the audience forms attachments to these characters.
This would be under the personal identity gratification as many young people who watch the show and will see what they see on a daily basis
This institution would come under surveillance (national geographic) as people watch and read the news and articles from its website or tv channel
The article starts off by immediately stating that violent video games are bad without considering the other side of the argument, this forces the reader to read the rest of the article with that in mind and already make their mind up that violent video games are bad. Furthermore the two pictures that are used are of a snapshot of the 'violent' video game and two angry gamers which further indoctrinates the reader that violent video games are bad.
In the title of the paper it scapegoats violent video games for a young boy hacking a phone company and with this being capitalised and in a bold font the reader now thinks this to be true. This may be criticised as the photo reveals much of the young boys face who hacked the phone company.
Two-step flow model:
In some aspect it still is relevant as socially things are continuing to change and for example people today wouldn't believe that the world is flat because a scientist told them so.
With 2.1 million subscribers this youtuber would be an opinion leader as well as promoting themselves as youtubes #1 pc gaming reviewer.
With the Jamal edwards article the two step theory is only applicable if both social factors and effect of media are considered as together the audience will be more inclined to follow whats going on.
Gratifications
This show would be a diversion as it distracts the audience from reality with high quality entertainment and lots of action but also with an addicting plot.
This show would fall under the personal relationship category as the show has half a dozen seasons featuring the protagonist 'Dexter' and his family and the audience forms attachments to these characters.
This would be under the personal identity gratification as many young people who watch the show and will see what they see on a daily basis
This institution would come under surveillance (national geographic) as people watch and read the news and articles from its website or tv channel
Sunday 1 November 2015
Audience theory psychographics
Audience: Psychographics
Mainstreamers - Darni and Kat
Occupation/education
- They work the usual 9-5 office jobs
- Have both attended state high schools and finished education up till the point of 18 (sixth form)
Spare time
- May occasionally head out for a few drinks at their local pub
- Frequent the cinemas for the latest released films from time-to-time
- Go out for a meal at Nando's over the weekend
Print
- The Sun and BBC News (likely to access these online as oppose to actual paper just due to the easy accessibility that it offers)
Broadcast
- Watch soap operas such as EastEnders on BBC and ITV1 and documentaries on Channel 4
- Can sometimes access these on catch-up services such as BBC iPlayer and 4OD depending on where they are such as commutes back home on public transport
E-Media
- Own smartphones, tablets and laptops within their household
- Access websites such as Amazon and Tesco for buying purposes and Facebook and Twitter for social media
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